Case Studies

15 years experience across fashion, retail, lifestyle markets.

PR drive for national film premiere & 50 screenings

PR drive for national film premiere & 50 screenings

PR Promo drive of Australian film premiere and 50 national screenings

The Face of Birth - developed a targeted publicity campaign that increased awareness of the film with main stream press coverage in The Herald Sun, Melbourne (pg 9), radio interviews and national press coverage. 80% of event organisers across the country were very happy with attendence.

"I know a lot of this has been your hard work and expertise. I could never have gotten through it or done nearly as well on my own. You have added HUGE value to the launching of the product, I have really enjoyed working with you and been so impressed by your handing of the media and press."



Broadcast design & animation

Broadcast design & animation

Development of clear brand positioning to drive B2B sales in the broad design space

Popcorn Creative - defined business proposition, developed business opportunities in existing market, grew sales by 30% in first quarter through business diversification and new clients.

"I feel confident in your professionalism to communicate directly with CEO's through to the receptionist. Your business acumen and brand-led approach to marketing & sales are what my business needed."



Speciality food lifestyle

Speciality food lifestyle

Marketing development of lifestyle food product in existing market

Larderfresh - development of a conservative plan to refresh brand language, update Web and delivery of a targeted promotional campaign. Achieved local press coverage, specialised food writers coverage, increased awareness of the brand and has a lasting impact on sales.

 

Fashion lifestyle home

Fashion lifestyle home

Redefinement of brand personality for fashion & homeware brand to reinvigorate brand essence making an aged brand relevant to a broader market

Country Road - management of the creative and media pitch process and redefinement of the brand positioning. Management of external creative and media agencies in the development and execution of the consumer advertising campaign. Management of the production of in-store creative and publicity materials for Country Road USA Head Office and Country Road Singapore Franchisee on a seasonal basis.

“Few possess the diplomacy, insight and tenacity demonstrated  to not only manage our agency’s creative department but also the brand’s own design and merchandise teams” - Non-Stop Partners Advertising Agency 

 

DIY dress fabrics, haberdashery, furnitre

DIY dress fabrics, haberdashery, furnitre

Development of retail promotion campaigns

Lincraft - developed promotional campaigns inline with the brand’s personality and in keeping with the retail calendar, using TVC’s, catalogues, magazine inserts, press and radio. Translated promotions through to instore via Windows and POS(over 50 200m2 locations nationally). Pr supported major themes. The success of the campaigns were influenced by ensuring product met demands. Achieved forecast sales during key sale periods such as Easter DIY or Pre-Christmas - making up 30% of annual turnover.

"Ability to drive promotions through to all levels of business meant that the campaign was powerful and effective. Your level of management across multiple projects is impressive."



Management of a launch campaign for UK’s largest ever loyalty programme, by delivering a consistent brand message to customers

Debenhams - managed a cohesive campaign across TV, In-store visuals/POS, Web, Direct Marketing with budget of 600KGBP.  Ensured successful launch of one of the UK’s most powerful loyalty brands for Debenhams - a London Stock Exchange listed department store.

"There is always a job here for you, your insight and execution was outstanding."



Apparel lifestyle

Apparel lifestyle

Development of a marketing strategy for a new brand in new markets

Choclo Project - developed a retail and wholesale marketing strategy for Choclo Project new ethical apparel brand, launching to consumer and trade, developed Pan-European distribution platforms and worldwide Ambassador programme. Winner of the 2012 ISPO New Brand Social Awareness Award. 

"It's been great having you on board.You have contributed greatly to these successes. Thank you."



Lifestyle

Lifestyle

Development of a marketing strategy for an existing brand in a new market

Insted - development of a marketing strategy using existing positioning. Negotiation, planning and buying of all digital and print media. The winter campaign period delivered over 1.5million impressions in 3 months valued at over 17KGBP with budget of 10KGBP. Increased market appeal of brand and increased sales over 200% over 2 years with new business owners.

"You have been instrumental in the success of my business."



Film mobile

Film mobile

Development of content led experiential tour concept for global brand

N-Gage Nokia - development of experiential consumer concept pushing live gaming to screen.  Including 1-to-1 demonstration of mobile portal optimised for gaming and VJing live to action sports film. Pitching of sponsorship to Nokia N-Gage, The North Face, Canon and Dynastar to generate revenues in excess of €215,000.  Development of contra media partnerships to generate €450,000 in media value.  Execution of Nokia N-Gage TGR Madness Film Tour Winter 2004/2005 and media campaign – 37 events, catering to 300-800people, across 12 Pan-European countries, over 6 months, management of 6 staff, account management of sponsors and management of budgets. Raised awareness of the brand in the European market, developed promotional partners and increased sales by 40% in 18 months.

“I have never seen so many influentials in one room” - Nokia N-Gage Campaign Manager



Fashion accessories

Fashion accessories

Dramatically increased market appeal of fashion accessories brand in Australia with PR

Swatch - development of promotional opportunities with third parties, ie TV product placement / celebrity endorsement with Heath Ledger for the Australian launch premiere of Two Hands and sampling via magazine and radio. Development of relevant and timely promotional concepts for retail and wholesale.  Development of the retail component of the Swatch business in Australia before the Sydney 2000 Olympic Games, including the opening of the Darling Harbour store.

 

Fashion

Fashion

Increased customer loyalty for Australian high end fashion brand

David Lawrence - development of the David Lawrence Privilege Programme, management of annual direct marketing campaigns to increase average customer spend and increase customer loyalty.

 

Action sports

Action sports

Promotion of core content aggregator to mass market media

Freecaster.tv  - development of action sports content led partnerships globally to push VOD and LIVE content/channels to market. Writing and pitching B2B presentations to Pan-European media planners, TV, Radio and digital broadcasters and content producers. Media placement of all Freecaster.tv events. Achieved coverage : X-Games on FHM.com, UCI World’s on heraldsun.co.uk and dailyrecord.co.uk, Nokia Air & Style on myfreesport.fr, T-Mobile Extreme Playgrounds on MTV.com, Nissan Qashqai Urban Challenge on METRO.fr/.co.uk and NRJ.com, Red Bull Air Race on telegraph.co.uk and channel4.com. Acquiried new content from world-class events and content producers.

 

Fashion

Fashion

Execution of international fashion show for high street fashion retailers

Sportsgirl - Execution of the Sportsgirl Sportscraft Group Ready To Wear Fashion Parade at the 1998 and 1999 Melbourne Fashion Festival, with appearances from Christy Turlington and Claudia Schiffer, in conjunction with the Melbourne Fashion Festival and The Arc Factory, to achieve front page & page 3 Herald Sun media coverage.  

Development of Sportsgirl Career Week, experiential event offering career guidance, dress etiquette in 100 stores nationally to achieve local/national press coverage and relationship with target audience.

“Enormous strength in their ability to manage a vast amount of work, deal with a multitude of jobs at once and ensure that each receives the thought and quality that it deserves” - CHE (Clemenger Harvey Edge), Melbourne, Australia



Social media

Social media

Development of marketing strategy for new UGC social-network marketplace in emerging market

The Flex.com - development of content concepts for individual business areas (fashion, action sports, music) in Global Online TV, Sales and Production targeting B2B and B2C; development of strategic partnerships, promotions for content using latest technologies, corporate presentations, integrated multi-media campaigns.

"You are the biggest feather in my cap. I couldn't do this without you."



Arts Events

Arts Events

Management of international fashion shows

L'Oreal Ready to Wear Shows - planning and management of a series of four international L’Oreal Paris Ready To Wear Shows at the GPO Melbourne, during a renovation overhaul of the site, as part of the L’Oreal Melbourne Fashion Festival 2004.  Achieved sold out capacity to 800 guests, national and international coverage in print and broadcast media and personal profile write-up in the Herald Sun.  Development of schedules, action plans, liaision directly with designers, technical management, creative management, site management, show execution and reporting on progress to Festival events manager & director. Designers featured: Vixen, Princess Highway, Phillips, Belinda Fairbanks, Prudence Todd and cutting edge designers : Mad Cortes, Arabella Ramsay, Nevada Duffy, Mauscat Berlin.

 

Video platform

Video platform

Launching HD online VOD & LIVE video platform to market

Vividas - presentation of then emerging Internet, mobile and interactive TV technology solution to media & entertainment and corporate sectors.